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“Customised Ingredient Solutions”

Family Cereal Sdn. Bhd. has a long established and well earned reputation as a reliable and innovative food processing manufacturer in Penang, Malaysia with a mission to “Ensure delivery of quality products timely and efficiently”.



Family Cereal Sdn. Bhd. was established in the year of 1992 with a mission to “Ensure delivery of quality products timely and efficiently”.

We are principally involved in the food processing business, utilizing the state-of-the art technologies, supplying instant beverage ingredients to industries.

Family Cereal is a wholly owned subsidiary of Oriental Concept Sdn. Bhd. Besides Family Cereal, it also wholly owns another food manufacturing plant in China namely Ernsts Foods (Shenzhen) Co., Ltd.

The management of our company has been in the food processing business for the past 40 years and our experience include contract manufacturing, packing and supplying food ingredients to some of the largest names in the food industries.

In order to ensure that our products are of the highest quality, our company implements a series of stringent quality checks during the production process, incoming raw materials and finished products to ensure the quality of products, net weight of products and the packaging of our products meets the specification of our clients. All our products are serial-numbered to ensure traceability. We have been certified with ISO 9001:2008 for the excellent quality management system and currently moving forward to HACCP certification.




  1. Malt Extract Powder (Dried Malt Extract)

Dried Malt Extract (DME) products are made by introducing the liquid malt extract onto a slowly moving band bed of material passing through the vacuum. Drying occurs with the circulation of hot air through this moving bed of materials. The vacuum allows evaporation to happen at a lower temperature and aids the extract to puff. It then milled into a coarse powder and packed it into 20 kg per bag. We can offer various type of DME in term colour and specification depending on customer’s requirements. It is a non-diastatic malt extract

  1. Malted Milk Powder (Brown & White)

It is produced by our latest technology state-of-the-art Vacuum Drying. It is a combination of Malt Extract, Skimmed Milk Powder, Cocoa, etc with the mixture of various nutrition that provide energy and nutrients needed by the human body. It has been also known as Chocolate Malt Drinks. We could also customize formulation to meet customer’s precise requirements. It comes in powder form and packed in 25 kg in 3 ply paper with one poly inner liner bag.

  1. Instant Malt Extract Cereal Flakes / Flour

It is made from a combination of combined cereals i.e. wheat, corn, rice, soya and malt extract. It is a low fat diet, rich with protein content of between 12-15%. It is produced by the advanced Drum Drying technology. The cereals flakes are packed 10 kg in thick HDPE bags within a corrugated carton.

  1. Oats

We produce full range of oats derivatives product namely Rolled Oats, Quick Cooking Oats, Instant Oats, Oat Flour and Oat Bran. It is a natural product which contains no additives and rich with beta-glucan which has been proved could help to reduce cholesterol level in the human body. Like all cereal grains, oats have a relatively low fat content. The lipid present in oats contains a good balance essential fatty acids and is primarily unsaturated. A higher dietary intake of unsaturated fats related to overall fat consumption has been linked with longevity and general good health. It packed in 25 kg in 3 ply paper with one polyinner liner bag.


  1. Maltodextrin

It is produced by partial hydrolysis of starch by a typical total enzyme process. An enzyme converted with low sweetness and low reducing sugar which will resist to browing. Maltodextrin powder produced by Spray Dry technology. Mainly supplied to beverages industry as carrier as well as free flowing agent. Standard packing is 25 kg per bag with polythene inner liner

  1. Honey Powder

It is a process of drying the honey liquid to a powder form via our advanced technology of Vacuum Band Dryer. The honey has been dehydrated and mixed with other ingredients to keep it free-flowing. It is more convenient and has longer shelf life than honey liquid. It is packed in 25 kg with one inner thick HDPE within corrugated carton.

  1. Contract Manufacturing and Packing

We could offer customized formulations to customer as well as manufacture according to customer formulations. We are also offering contract packing service for private labels in various packaging depending on customer requirements.

  1. Others Range of Products
  • Vacuum Dried Soy Sauce Powder
  • Vacuum Dried Caramel Powder
  • Natural Fruits Powder
  • Sweetened Condensed Milk Powder
  • Caramelized Milk Powder
  • Savory Process Flavors (Chicken / Beef)
  • Chocolate Drinks Powder (Agglomeration)



  1. Vacuum Band Dryer

Started in 2007 with technology from Europe. One of the most successful drying for high quality products. Current capacity is 6,000 MT per year with ultimate capacity of 30,000 MT per year once the other 4 lines of Vacuum Band Dryer are completely installed. Products produced by this technology are Malted Milk Powder (Brown & White), Malt Extract Powder (Dried Malt Extract), Malted Beverage Powder, Honey Powder, Caramel Powder, Herbal Extracts Powder, etc.


  1. Roller Dryer

Family Cereal initially started with two double dryer producing instant cereal flakes for the cereal beverage industries. Over the years, the company is now operating with 8 double drum dryers with and without applicator rolls, 1 single drum dryer with applicator rolls and a pilot drum dryer with applicator rolls. This combined to a 10,000 Mt/year production capacity. This drying principle allows a wide range of products from liquid to semi-liquid to those of sticky and pasty consistency and to solidify, yielding end products in the form of film, flakes or powder.


  1. Grain Milling

Oat milling plant was added to the Company’s operation in 1994 with an initial capacity of 4,000 MT/year. A second and third plant was added in 1998 and 2002 respectively for extra capacity. Today, we have a total combined capacity of 40,000 MT/year.

With the advance oat milling technology, Family Cereal via its subsidiary company Ernsts Foods (Shenzhen) Co., Ltd. is able to supply full range of oats derivatives products such as Rolled Oats Flakes, Quick Cooking Oats Flakes, Instant Oats Flakes, Whole Oat flour, and Enzyme Stabilized Oat Bran.

  1. Pilot Plant

We have pilot plant available for trials such as Vacuum Band Dryer, Roller Dryer, and Blender. We provide contract manufacturing services using our range of products. If you have a new product that need to launch in the market more quickly, we could provide assistance with using our pilot plant to develop the right sample in the shortest time possible.

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